LinkedIn has been at the forefront of helping working professionals nurture their relationships with their peers in the industry and advance their careers. The social networking service is also home to companies and innovators who continue to shape the modern business landscape. It has 706 million members in 200 countries to date, making it the largest professional network in the world. With its vast number of members from various sectors, marketers should highly consider embracing LinkedIn marketing.
LinkedIn is a great platform to generate leads and build partnerships. It’s an excellent tool to promote your brand across different consumers from various industries. It also helps drive traffic to websites. If you are in the sector of providing software, customer support, digital services, personal branding, e-commerce services, and IT solutions, among others, digital marketing through LinkedIn will create a massive impact in your business.
1) Set Up Your Business LinkedIn Page
To start your LinkedIn marketing journey, you need to set up your business LinkedIn page. Creating the page is easy. To get started, you just need to fill-up a few basic details such as your company’s name, website, the industry of your business, the company type, and your logo, among others.
You can also add a call-to-action button on your page. You can put a LinkedIn follow button too on your website to drive followers on your LinkedIn platform. Encouraging your employees, partners, and suppliers to like and follow your business LinkedIn page is also a great way to kickstart your LinkedIn journey.
According to LinkedIn, pages with complete information receive 30% more weekly views. Hence, making sure that all the necessary information is filled-up on your page is vital.
2) Post On Your Page Consistently
Setting up the page is a walk in the park but maintaining and managing it is where the chunk of work happens. It is essential that you keep your page updated. LinkedIn says companies that post weekly results to a double increase in engagement with their content.
There are different types of content that you can post to increase your page’s engagement and attract more followers.
Posting images is one effective way to generate comments on your post. Uploading videos is also a powerful action to boost engagement on your page. Aside from native videos, you can now also launch a live video on the platform. According to LinkedIn, live videos get seven times more reactions and 24 more comments compare with native videos.
Learn More: Posting Images and Videos on LinkedIn ,Tips for Creating an Eye-Catching LinkedIn Post
Another way to attract your audiences is also posting a PowerPoint presentation or a blog about your company culture, the vision and mission of your organization, or what goes behind the scenes in building your brand or company. Being open and honest about your organization attracts genuine and engaging audiences. You can also tag your outstanding employees in your posts to celebrate their achievements or to mark important milestones in their careers. By giving recognition to people who work hard for your brand, this helps humanize your company.
To further boost your content, you can click the “notify employees of post” option too. This helps increase the organic reach and engagement of your content. You can also reshare articles or videos that your target audience are already commenting on LinkedIn for added engagement on your page.
3) Encourage Team Members To Be Active On LinkedIn
It is also important that your team members are active on LinkedIn for a LinkedIn marketing strategy to be effective. Content shared by employees receives two times higher engagement versus when shared by the company.
You can encourage your employees to highlight their milestones in your company and share their respective stories online. This gives your audiences a glimpse of the team behind your company and the type of working environment you are fostering. This helps build trust among potential clients and will greatly encourage them to work with you. More to that, remind your employees also to regularly post content that is relevant to your industry. This will pave the way for your team to lead the conversation and position your company as an authority when it comes to important topics concerning your sector.
Advise your employees to optimise their LinkedIn pages too by completing their page info, customizing their URL profiles into a more searchable one, acquiring endorsements for their skills from colleagues or clients, and making sure that they put keywords that reflect their background as professionals and what your company offers.
4) Constantly Engage And Network With Potential Customers
Being the largest professional network in the world, LinkedIn is a perfect tool to network. There are different ways for founders alongside sales leaders to effectively network on the platform.
You can engage with potential customers and partners through participating in conversation threads. You can also effectively network via direct messaging. You can receive more responses by making your messages as personal as possible. You can do this by simply pointing out how you came to know the person you want to connect with. You can also highlight the organization that both of you belong to or simply remind them how you met.
Sharing your insights about relevant topics or engaging yourself in popular conversation threads on the platform will also help you broaden your network. You can also reshare stories or posts of the people in your network and write your own thoughts to support their stories.
One way of building your network as well is offering help to those you are connected with – whether it’s lending your skills or sharing your inputs about a project they are building – these will help you create broader and authentic connections online.
5) Join LinkedIn Groups Related To Your Organization
Encouraging your team members to join LinkedIn Groups related to your industry is also a great way to further boost the reach of your company and an effective way to strengthen your LinkedIn marketing strategy. It is also an effective strategy for your business or company to network with other businesses in the same industry or field.
When joining these groups, remind your team members to be an active participant. Advised them to constantly post relevant news that concerns the industry and start discussions on topics that will be of interest to the group. This positions your team members as thought leaders in their groups and that will highly impact the reputation of your company.
Your team members’ profiles will likely be viewed five times if they become active participants in the groups according to LinkedIn. One of the great advantages of these LinkedIn groups too is that other members will be able to view the profile of each other without being connected.
Your team members can also join groups consisting of the target audience of your brand. This will help your team members acquire essential insights or a better understanding on what your consumers really want.
In order to gather market or competitive intelligence and connect with more people on a more personal level, LinkedIn also offers a service called Sales Navigator.
6) Sign Up For LinkedIn Sales Navigator
Joining LinkedIn Sales Navigator will provide you automated lead suggestions. It will also give you endless search results. You can use various filters to narrow down your search with the Sales Navigator’s search function like company type, keywords, location, group membership, industry, and number of followers, among others.
Sales Navigator also gives you access to a messaging feature called InMail which will give you the capacity to contact potential clients and prospects even if you are not connected yet. More to that, the tool also incorporates customer relationship management tools and sales apps, making it easier for you to track your sales data.
There are four different plans that you can avail with Sales Navigator – the Career, Business, Sales and Hiring plans.
7) Utilize LinkedIn Ads
To further boost your LinkedIn marketing strategy, LinkedIn Ads is also a great tool to do that. LinkedIn is the number 1 platform for B2B lead generation and it has twice the buying power of the average audiences online. With LinkedIn ads, you can market directly to quality audiences like industry leaders and decision-makers. Another outstanding feature of LinkedIn Ads is its objective-based advertising. When you run campaigns via LinkedIn Ads, you can define the goal of the campaign if it is for brand awareness, lead generation, or engagement.
Looking for a LinkedIn marketing agency to get your business started? We’re here to help so get in touch with us today!