Leading Account-Based Marketing (ABM) Agency in Singapore

IMPACT! provides a range of account-based marketing (ABM) services, including Account Selection, Digital Advertising, Email Marketing and Sales Outreach to help businesses scale their pipeline generation.

Grow Your Sales Pipeline With ABM

Account-Based Marketing (ABM) is suitable for businesses whose ideal customers are mid-market and enterprise companies, with an annual contract value (ACV) of $25,000 or more. With ABM, businesses align their sales and marketing efforts to target selected accounts with the highest potential to become customers and yield the highest revenue. 

Here at IMPACT, we bring to the table a proven methodology to help businesses target and engage with with decision-makers and influencers at their top accounts, leveraging Digital Advertising, Reverse IP Tracking, Email Marketing and Sales Outreach. We track marketing efforts and work you to continually optimise campaign performance. 

Leading ABM Expertise

IMPACT! is a full-service ABM agency. Our team of Marketing Strategists, Account Researchers, Creative/Digital Specialists and Remote Sales Specialists bring together their expertise in delivering:

  • Account Selection, Planning 
  • Research and Insights 
  • Customer Personas, Messaging 
  • CRM and Marketing Automation
  • Digital and Content Production
  • Email Marketing, Sales Outreach 
  • LinkedIn Marketing 
  • Measurement and Attribution

ABM For Targeted Industries

While IMPACT! is well-equipped to deliver ABM for any business, we focus on a number of key industries. Our industry and market knowledge underpins our marketing efforts: 

  • Cloud Computing, Data Centres   
  • Software-as-a-Service (SaaS)
  • Cybersecurity
  • Data Protection and Backup 
  • Precision Engineering 
  • Logistics and Supply Chain 
  • Energy and Infrastructure        
  • MedTech and Life Sciences

Some of the brands we work with

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Account-Based Marketing FAQs (Frequently Asked Questions)

ABM is a strategic marketing approach that  focuses on targeting high value business accounts, which are most likely to become customers and yield significant revenue. In ABM, sales and marketing teams are aligned to deliver an integrated campaign to scale pipeline generation and acceleration. 

Here at IMPACT, our services span the full ABM spectrum including: 

  • Account Selection, Campaign Planning
  • Research and Insights
  • CRM and Marketing Automation
  • Digital and Content Production
  • Email Marketing, Sales Outreach

We also leverage platforms such as LinkedIn to deliver your messages and content to the right targets. 

With ABM, the focus is on targeting high value accounts which are most likely to become customers and yield revenue growth. When implemented correctly, ABM can significantly bolster your sales pipeline. 

At the core of our ABM methodology is a strong focus on understanding your Ideal Customer Persona (ICP) and in-depth Account Research and Selection. We deliver the right messaging and propositions to decision-makers and influencers at your  top accounts to scale pipeline generation and acceleration.

Having access to an ABM software is not a prerequisite for running an ABM campaign. It’s entirely possible to run an ABM campaign leveraging less costly CRM and marketing automation platforms.

We have three pricing approaches to working with clients (Package, Campaign and Retainer). Most ABM clients opt for the campaign approach. 

Get in touch with us

Kindly fill in the contact form below and a senior member of our team will be in touch with you very soon. If you’d prefer to talk to someone right away, simply give us a call at +65 3138 9182 during office hours.

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